Welcome! The Montana Brand Sizzles

People driving into the state of Montana will be greeted by brand-new highway signs, which were unveiled Wednesday in Helena.

The new signs incorporate newer technology allowing for the inclusion of photographs, said a news release announcing the new signs.

The signs were unveiled by Gov. Steve Bullock and are the result of a partnership between the Montana Department of Transportation and the Montana Department of Commerce, according to the release.

“The Montana Office of Tourism at the Department of Commerce first approached the Department of Transportation about redesigning the ‘Welcome to Montana’ highway signs last year, hoping to further their existing efforts to brand Montana,” the release states.

The news signs were designed and created and will be produced in-house, according to the release.