
"Eighteen miles up the Pintler Scenic Highway is one of the best  under-the-radar ski areas in the Northern Rockies — Discovery, or Disco  to the locals,” reads the article. “The only thing missing — in town,  the surrounding mountains, or the wide ranching valleys sprawling out  below — are crowds.
At Disco, Ciche Pitcher, vice president of  operations, said he thinks it’s great that Philipsburg and the ski area  are getting national attention.
“We love seeing Philipsburg talked  about in that vein, as a ski town, describing it as a recreational  community, getting that stuff out about it to people who don’t know  about it,” he told The Montana Standard in a phone interview Tuesday.
But Pitcher doesn’t think Disco is discovered.
“We’ve  found over the years, nothing that comes out in those publications is  ever going to be significant to change what’s going on here,” he said.  “It’s nice when you see it written up like that: people are noticing  it’s a good experience to ski here.”
For Philipsburg, like so many  small towns around the nation enduring declining populations and trying  to diversify and attract young families, any news is good news,  however.
“It’s totally awesome, phenomenal and great to be  featured in National Geographic. It’s the real deal,” said Bill Dirkis,  president of the Philipsburg Chamber of Commerce and owner of the  Sunshine Station restaurant.
“Any time you get publicity like that  it’ll be good for the town,” he said. “I really wish we had better snow  right now, but I think (National Geographic readers) will plan their  vacations for next year.”
Articles like this are coming fast and  furious for the area. Discovery was recently featured by the Los Angeles  Times as one of the most family-friendly and affordable ski areas in  the West. Food Network Magazine recognized the Sweet Palace’s dark  chocolate Moose Drool truffle in its November 2013 issue.
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